Leadership & Strategic Initiatives
Strategic Initiatives
The AIM/R Board of Directors reviewed the Mission, Vision, and Initiatives for the Association through an in-depth Strategic Planning Session. The Board identified four key initiatives or pillars. Every event, program, member benefit, and deliverable is considered within the framework of these initiatives. There are three AIM/R Senior Vice Presidents (SVPs) who are tasked with leading and monitoring these four pillars.
Outreach & Resources
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Education
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Events
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| Pillars 1 & 2: To increase advocacy of the rep function throughout the industry and to increase access to association information for current and future members. |
Pillar 3: To advance member knowledge, standing, and professionalism through events, newsletters, and mentorship. |
Pillar 4: To develop and deliver interactive and collaborative gatherings that support the Rep Function and industry. |
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Tactics: We host manufacturer and wholesaler councils, partner with industry publications and fellow associations, and maintain an online directory of resources.
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Tactics: We offer regular video "drops" on critical topics facing the industry through AIM/R On Tap. |
Tactics: Our signature event – AIM/R Annual Conference – now called "the exchange" and the Principals Reception are just the start! |
Recaps
AIM/R's Leadership has been busy this past year. See and hear from our AIM/R Senior Vice Presidents (SVPs) what happened in 2026.
SVP Industry PR
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SVP Education
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association & Membership update
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AIM/R Board of Directors 2026 - 2027
The AIM/R Board of Directors is comprised of seven Executive Committee Members and several Directors plus a LOT/T Leaders of Tomorrow... Today Representative.
Executive Committee
| Chair |
Jon Wiggs, CPMR, CPSC |
Wiggs-Haun & Bohan |
Nashville, TN |
| President |
Jeff Blair |
Barclay Sales Ltd. |
Port Coquitlam, BC |
| President-elect & Treasurer |
Brenda Cashdollar, CPMR |
Synergy Sales NW |
Vancouver, WA |
| 2027 Conference Chair |
Scott Cooper, CPMR, CPSC |
Cooper New England Sales |
Bethany, CT |
| SVP Membership & 2028 Conference Chair |
Jennifer Rodriguez, CPMR |
Marsh & Moore, Inc. |
St. Augustine, FL |
| SVP Industry PR & 2029 Conference Chair |
Justin Pfeifer, CPMR |
Southwest Sales |
Coppell, TX |
| SVP Education & 2030 Conference Chair |
Jessica Kolaitis, CPMR |
Tim Morales & Associates, Inc. |
Mobile, AL |
Directors
| Austin Cunningham, CPMR |
Hugh M. Cunningham |
Carrollton, TX |
| Benn Freeman, CPMR |
Spirit Group |
Orlando, FL |
| Joe Herkowski, CPMR |
Herkowski Stickler & Associates |
Milwaukee, WI |
| Troy Joyce, CPMR, LEED AP |
The Joyce Agency |
Chantilly, VA |
| Cullen McCarthy, CPMR |
The Walter F. Morris Company |
Foxboro, MA |
| Mike McLeod, CPMR |
Harry Warren of GA |
Doraville, GA |
| Matt Michel, CPMR |
Michel Sales |
St. Paul, MN |
| Joe Mento |
Mega Western Sales |
Santa Fe Springs, CA |
| Ashley Messier |
Osborne Company, Inc. |
Livermore, CA |
| Jon Thomas, CPMR |
N.H. Yates |
Hunt Valley, MD |
| Danielle Good, CPMR (LOT/T Representative) |
Repcor |
Rancho Cordova, CA |
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